Boost Your Bookkeeping Business with a Simple Blog
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You don’t need to be a marketing expert to grow your bookkeeping business—you just need to start sharing what you already know.
That’s where a blog comes in.
Blogging might sound like one of those things “other people” do, but it’s actually a low-effort, high-impact way to attract great clients, build trust, and keep your name top of mind. And no, it doesn’t have to take hours or sound super polished. In fact, the best blog posts sound just like you.
Let’s break down why it works—and how to keep it simple.
1. Blogging builds trust without the hard sell
People hire bookkeepers they trust. But trust isn’t built overnight—it’s built through repeated, helpful interactions. A blog post gives potential clients a chance to get to know you, your style, and how you think.
When someone reads a post like “What a Bookkeeper Actually Does” or “5 Things You Can Deduct This Year,” they’re getting free value. You’re helping before they even reach out—and that sets the tone for a great working relationship.
2. It shows you know your stuff (without having to say it)
Blogging positions you as someone who’s got the knowledge, experience, and clarity that business owners need. And it does that without needing to constantly promote yourself on social media or in person.
It’s a quiet way to stand out—and in bookkeeping, that kind of confidence matters.
3. Google loves fresh content
This one’s simple: when you update your website regularly (even once a month!), it signals to search engines that your site is active and relevant. That can help you rank higher in search results, especially if you're sharing tips that people are already Googling.
More visibility = more chances for the right clients to find you.
4. It’s easier than you think
You don’t have to write a novel or post every week. Start small. One post a month is enough to build momentum.
Here are some easy blog ideas to try:
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Questions your clients ask you all the time
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Mistakes you see business owners make with their books
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Seasonal reminders (like tax deadlines or year-end checklists)
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Quick tips on tools you recommend (like invoicing apps or receipt scanners)
Keep it short. Be helpful. Write like you talk. That’s more than enough.
Ready to give it a try?
If you’ve been looking for a simple, sustainable way to show up online, blogging might be the thing that helps your business grow—without burnout or overwhelm.
Your blog doesn’t need to be perfect. It just needs to be you.
P.S. Thinking about blogging for your bookkeeping business—or want to make it easier?
Marketing Keys provides ready-to-use blog posts written just for bookkeepers, so you can stay visible without starting from scratch. Whether you're just getting started or looking to stay consistent, you'll find plug-and-play content and simple tools to make blogging a whole lot easier. And you get much more - check it out!
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