If you’ve ever sat down to post on social media and thought, “What the heck should I even say today?” — you’re not alone.
Random posting might keep you visible once in a while, but it’s not a sustainable way to market your bookkeeping business. That’s where a simple category system comes in. By dividing your content into clear types, you can stay consistent without starting from scratch every time.
The Problem with Random Posting
When your posts are all over the place, your content can start to feel
- Repetitive
- Inconsistent
- Scattered (or even a little desperate)
You might promote your service three times in one week, then disappear for two weeks, then share a random article with no context. And none of it really builds momentum.
The Power of a Category System
Using categories gives you structure. It helps you plan, repurpose, and show up with intention. In my content packs, I use a four-category system that makes posting easier and more effective.
The 4 Types of Posts You Need
1. Educate
Teach your audience something useful. These posts build trust by showing that you know what you are talking about.
Example: “5 signs your cash flow is in trouble—and how to fix it.”
2. Engage
Spark curiosity or emotional connection. These posts make your followers feel seen—and encourage clicks, shares, or replies.
Example: “Are you dipping into your savings to cover business expenses?”
3. Promote
Let people know what you offer. These posts link to your blog, email newsletter, freebie, or service.
Example: “This week’s blog post is up! Learn how to get paid faster and ease cash flow stress.”
4. Timely Reminder
Connect your content to what’s happening now. This keeps your posts relevant and top-of-mind.
Example: “Don’t let Q2 sneak up on you—here’s how to prepare your business finances.”
Why This Works
- You always know what kind of post to create
- You won’t accidentally over-promote
- You’ll show up more consistently — without burning out
- Your content becomes more balanced and purposeful
- Your audience starts to expect helpful, trustworthy insights from you
And best of all? It makes repurposing a breeze. One blog post or email can be turned into multiple posts—each with a clear purpose.
Try It Yourself
The next time you sit down to write a post, ask yourself:
Is this meant to educate, engage, promote, or remind?
If you can’t answer, you might be posting without a plan. And that’s exactly what this system helps you avoid.
Want Help Creating Better Content—Faster?
If you’d rather not figure it all out yourself, I’ve got you covered. My done-for-you content packs come with ready-made blog posts, newsletters, repurposing promts and social media captions—already categorized to make your content plan simple and stress-free. You’ll also get a monthly calendar with suggested posting dates to help you stay consistent without overthinking it.
Just plug them in, post, and move on with your day. Check out the Content Packs and find out if this is somthing that would help you with knowing what to say.
